Executives expect more than salary alone. Supplemental Executive Retirement Plans (SERPs) fill the gap by providing long-term retirement income and retention incentives. Learn how SERPs complement executive bonus plans, key person insurance, and buy-sell agreements to create a complete executive benefit strategy.
A smart way to reward your top leaders without touching their salary—and help them save for retirement.
What’s a SERP?
A SERP is a non-qualified, deferred-compensation plan designed specifically for key executives. Unlike standard plans such as 401(k)s, this is confidential, customizable, and funded by the company—often through life insurance or cash reserves—so executive-level benefits accumulate while deferring tax until payout.
What Makes a SERP Work
Selective & Strategic: You design the plan, pick the participants, and tailor payouts around performance, tenure, or milestones.
Tax-Efficient & Flexible: Benefits are taxed at distribution, not contribution—often at a lower rate—and you can choose lump sum or annuity payouts.
Retain Your Talent: Add vesting options or “golden handcuffs” to encourage long-term loyalty.
How a SERP Fits Your Compensation Strategy
Plan Agreement A formal agreement defines who is covered, eligibility criteria, vesting schedule, and benefit structure.
Funding Vehicle Typically funded through corporate-owned life insurance (COLI) or cash reserves.
Administration & Execution We handle the documentation, funding strategy, and ongoing plan reviews.
Why It Matters
For the Company You gain a flexible tool that reinforces loyalty, attracts top talent, and keeps compensation competitive.
For the Executive A tailored benefit that grows tax-deferred, avoids early withdrawal penalties, and provides a financial safety net.
Next Steps with Insureous
If you’re ready to explore or refine a SERP:
We’ll help structure it around your business goals—whether that’s performance, tenure, or legacy planning.
We’ll advise on sustainable funding strategies, typically through COLI.
We’ll integrate it into your broader compensation and benefits suite.
And we’ll deliver ongoing support so it keeps delivering value.
Learn More
Want deeper insights? Read our guide on How SERPs Complement Executive Benefit Plans, or schedule a free strategy review to explore if a SERP fits your leadership compensation mix.